The comment section matters because it slows the page down in a good way. A post is fast when it first goes out. People react, zfensi social media scroll, zfensi move on. Comments are where that speed can turn into texture. Someone tells you what confused them, what line stuck, what they tried, what they disagree with. And if you answer like a person instead of a brand help desk, the page becomes more believable. Safe facebook growth often comes from these small repeated touches. They are not spectacular, but they teach people that there is an actual mind behind the content.
I changed my approach by treating comments as part of the post, not as something after the real work. If somebody asks a basic question, I do not respond with the shortest possible answer just to clear the notification. I try to answer in a way that helps the original commenter and also gives a little extra value to everyone else reading later. If someone shares a specific frustration, I resist the urge to flatten it into a motivational line. Specific replies create trust faster than polished ones. That trust is sticky in a way reach alone is not.